“It is my hope that every one of you will leave this site with a spark of inspiration”
Some of you may be old friends of The Elgin Avenue, and for others, perhaps this is your first time visiting – either way – a big hello and welcome! To recap, The Elgin Avenue is a life and style blog, founded by yours truly, Monica, a twenty something everygirl based in the UK.
The Elgin Avenue has been going for a little over five years now, and this internet space has evolved with me. What was once the personal style space of a twenty year old student, is now the website of a twenty six year old full time blogger and business owner, dedicated to bringing you style tomes, happiness tips and day to day inspiration.
Today I want to delve further in to what The Elgin Avenue ethos really means. In late 2015 we went through a complete site redesign, working with an incredible designer called Jamie, to really reflect where The Elgin Avenue is as a site now. During this re-branding I had to delve deep (cue soul-searching!) in to what this internet space really means for me, and for you.
When I stripped everything back, I realised that The Elgin Avenue stood for a few key points: Style, Happiness and Inspiration.
It is my hope that every one of you will leave this site with a spark of inspiration. Let’s explore exactly what Style, Happiness and Inspiration mean, in the content of The Elgin Avenue . . . !
One of the first things that led me in to blogging was the excitement of seeing other people’s outfits documented – it blew my mind that we could people-watch (my very favourite pastime) online! As The Elgin Avenue evolved from a purely personal style blog, in to the life and style blog it is today, aesthetics still play a key role in everything we do.
For every element of life, I look to style it up in a way which is more attractive and inspiring to be a part of. Whatever the subject may be that we are discussing on The Elgin Avenue, I’ll always aim to tie it up in a pretty ‘internet bow’.
I believe that beautiful imagery, pretty clothes, props and more, represent The Elgin Avenue from its aesthetically-inclined core, and hopefully deliver a little spark of style inspiration to you too.
“The most important relationship in your life is the relationship you have with yourself.” – Diane Von Furstenberg. I love this quote ❤️! I saw Diane Von Furstenberg live in conversation and few years ago and many of her pearls of wisdom related to life, and our relationship with ourselves and our own happiness.
As a twenty-something blogger, I can relate to the struggles faced by many of my fellow twenty-somethings (and anything-something!) peers – “What am I doing with my life?” “Is this situation making me happy?””Why is my life, not like ‘x’ ‘y’ and ‘z’?” – eek! Even writing those self-doubts down I can so vividly recall the insecurities I felt especially strongly in my early twenties. But don’t worry, we’re aiming to help, right here and now!
In developing The Elgin Avenue it is my aim that you and I together can bring our own happiness to the forefront of our decisions. I’ve said it before, but I truly believe that once you prioritise happiness, it creates a ripple effect which positively impacts every other area of your life.
The Elgin Avenue is a reflection of my entire life and life ethos, which I hope to share with you. And by the way, that’s constantly evolving as I find my path through life too! I’ve learnt to prioritise happiness and aim to work on insecurities, big decisions, stress-busters and more, I want this space to be down to earth and something you can relate too – we may always wrap things up in a pretty ‘internet bow’ as I said above, but ultimately it is a space where real conversations can be had.
Every Monday we update our ‘mantra of the week’ – this is the little quote which greets you on arrival at The Elgin Avenue under our logo (you can view it on a mobile by switching your display to ‘desktop mode’). We also tweet this quote out, include it in our Instagrams and generally spread word of a saying we feel will empower our readers, and us too.
The reasoning behind our mantra of the week, is to lend a little spark of inspiration to you, every time you visit The Elgin Avenue, even if you don’t get a chance to read our articles.
I am constantly seeking inspiration – in my work, home and personal style – aren’t we all?! I absolutely love that ‘fire in your belly’ feeling when you’ve discovered something you know fits you perfectly – be it a new business idea, the perfect bar cart for your living room or an awesome red lipstick.
The Elgin Avenue is designed to inspire. This space is one which I hope you can visit for a few minutes a day, or an hour at the weekend. We have archives of over eight hundred posts to explore and each and every one is designed to have something to inspire you with your day and life moving forwards.
Style, Happiness and Inspiration are pretty expansive concepts, but I hope that we’re able to convey them all to you in a uniquely Elgin Avenue way.
I’d love to know which part of our ethos you connect with most? And if there are any other types of articles or content you’d like to see more of? I am always looking to serve you as our readers, so if a suggestion comes our way, I will always consider it!
Thank you for supporting us, I am so grateful for our little community!
Love, Monica x