Long time readers of The Elgin Avenue will know how much of a super fan I am of Lulu Frost jewellery. I was first introduced to Lulu Frost four years ago, I left my introductory event dazzled by the brand, the jewellery – and the lady behind it all – Lisa Salzer.
A few years down the line and I’ve incrementally added Lulu Frost pieces to my jewellery collection, Oli and I visit the Lulu Frost studio whenever we are in New York, and I am honoured to count Lisa and her team as friends of The Elgin Avenue.
Today I have an incredibly special interview for you guys with Lisa herself! This has been a few months in the works and I could not be more excited to share Lisa’s creative story with you all.
Read on for the full insight into the creative/work life of Lisa Salzer, and just how she balances it all! . . .
. INTERVIEW WITH LISA SALZER, FOUNDER, LULU FROST .
MB: What was the very first piece of jewellery you ever made? Do you still have it?!
LS: I remember it clearly – I was in college at Dartmouth and it was the summer before I moved to New York. My first piece was a necklace that featured a gorgeous French cloisonné element that I bought from a very cool vintage store in Vermont. I wish I still had it but I sold it to Barneys New York, the very first store to carry Lulu Frost!
MB: You famously began your jewellery line whilst still a student at Dartmouth College. How did you build up the confidence to launch your label? Was there ever a plan B?
LS: At the time I had nothing to lose. I was only 21 years old and my friends, family and professors gave me the confidence to start my own label because they truly believed in me. If the label failed to succeed within one year, the Plan B was to find a job that would allow me to use my Art History degree, maybe something at Sotheby’s or the Ruben Museum of Himalayan Art because I love that region of the world.
LS: My team is what keeps me balanced. Our workspace is full of amazing and hard working people. They are so motivated and smart and constantly inspire me. I value their input in all areas of the business and our shared goals drive us to succeed.
MB: What is your favourite way to relax? And your favourite people to relax with?
LS: I am obsessed with BBC nature documentaries, or any documentaries for that matter. I also love to relax with my niece, nephews and boyfriend Marlon (now fiancé!).
MB: What is next on your bucket list? Professionally and personally?
LS: Professionally I want to create beautiful hair accessories as well as a handbag line. Personally, I’m looking forward to purchasing an apartment in Manhattan (hopefully in the near future!).
MB: Fun question: If you could take up any hobby, what would it be?
LS: Definitely horse back riding. I lived on a cattle ran in Montana when I was 20 and wish I had time to ride horses more often – it’s so freeing and I love spending time outdoors.
The greatest thing that has always struck me about Lisa and her team is their warmth, generosity with time and creativity. In a world where we are so often stretched across many different responsibilities and distractions, Lisa and team Lulu Frost always have a kind word to say, a hand to lend, or a beautiful unique necklace to craft . . . !
Thank you to Lisa and her super star studio girls for having Oli and I at the NYC HQ in November, and for being great friends.
You can shop Lulu Frost online here.
Are you guys as obsessed with Lulu Frost, and that amazing studio *points wildly above* as I am?!
Today I am off to Paris for a whirlwind 24 hr trip, follow along for my adventures on Instagram.
Love, Monica x