A Fashion & Lifestyle Blog by Monica Beatrice Welburn
"Next time you are tempted to look sideways at anyone else's journey, catch yourself and look straight ahead at your own." - The Elgin Avenue
Yoga With Wellicious *Events*
Dear Elgin Avenue readers,
A very Happy Friday to you all!
On Wednesday of this week Lea and I were treated to an evening of total rest and relaxation at the Wellicious HQ in Westbourne Grove. The timing of such an event could not have been more perfect, as we are both frantically assembling the last bits and bobs for our University hand-ins.
Wellicious founder, Heike Schnell, gave an introductory talk to the brand she founded five years ago. Having glanced around her yoga class back in 2007 Heike noticed that the majority of yoga clothes were less than aesthetically pleasing, and so sought to develop a brand which is gorgeous, functional and which also has a heart. Wellicious is aligned with charities in Peru (where Heike’s mother is from) as well as making a conscious effort to minimise their carbon footprint and use vegan fibres.
Some of you may know that I completed the first half of my university dissertation on sustainable and ethical fashion. Since then I have become keen to learn where goods come from and the stance that brands take on responsibilities beyond sales. It is great to know that Wellicious is concerned with making us look awesome while we exercise as well as putting a little love back in to the world.
Chatting to Wellicious’s founder Heike Schnell
Aesthetically the brand plays to its functionality; think draping ballet-esque cardigans in super soft fabrics, and flattering yoga pants. The colour ways are either minky, cloudy and minimalist or with a pop of colour like the inky purple Heike favours. This cream topfrom the collection is a personal favourite. Good for exercise, excellent for days off too. I haven’t done yoga in years but after a half hour class at Wellicious I genuinely felt bright eyed, stretched out and with a little more bounce in my step.